Meet Our Team

We’ve brought together some of the best people in our field. Guided by integrity, goodwill, focus, generosity and service, we’re committed to growing your success.

Ernie Wearmouth - Sales Manager

Ernie drives our strategic direction and horticultural sales. Surrounded by plant production from an early age, he is passionate about helping growers succeed.

Joel Wearmouth - Automation Sales

Joel has a keen eye for nursery automation solutions that improve productivity and efficiencies for nurseries of every scale.

Mike Wearmouth - General Manager

As Founding Director of PrimeHort, Mike brings invaluable industry knowledge and a strong focus on helping growers maximise crop yields.

Andrew Wearmouth - Horticulture Sales

Andrew has 40+ years of horticulture experience, including plant breeding, nursery management, and growing media solutions.

Drew Laidlaw - Head of AI and IT

Drew shapes and scales AI solutions to boost productivity and create a positive impact for our customers.

Chantelle - Customer Support

Extremely efficient, Chantelle brings a high standard of communication and customer support.

Karina Williams - Executive Assistant to Joel

With more than 15 years’ experience in sales and management, Karina supports our nursery automation division.

Tegan Hoyle - Executive Assistant to Ernie

Tegan supports our Sales Manager while also helping with procurement, videography and customer support.

Danielle Smith - Customer Support and Administration

Danielle provides all-round support across admin, customer service and daily operations.

Jo Meredith - Procurement and Customer Support

Jo oversees procurement while also maintaining excellent customer relationships.

Peter Robinson - Operations Manager

Peter’s hard working nature and reliability makes him a vital part of the team. His experience and knowledge is invaluable.

Conrad Lewis - Warehouse Logistics

With strong horticulture know-how, Conrad keeps orders moving in an accurate and timely manner.

Budd Boakes - Warehouse Logistics

Budd understands a deadline and is focused on efficient, safe and accurate handling of all stock.

Tanya Healey - Financial Controller

A Chartered Accountant with more than 30 years’ experience, Tanya provides strong financial direction and efficiencies.

Philippa White - Marketing and Communications

As a seasoned marketing specialist, Philippa brings ideas to life with compelling graphic design to grow our brand.

Kirsty Millar - Marketing and Communications

Kirsty has been in marketing since 1998. She is responsible for showcasing products and building our profile in the industry.