NextGen Spotlight: An Interview with Chelsey Mills on Horticulture Marketing
Interview in NGIV’s NextGen: Chelsey Mills from Transplant Systems
Where do you work and what is your role?
I work with Transplant Systems as their Marketing Coordinator. My role focuses on promoting our innovative horticultural technologies and solutions. I manage our social media presence, create engaging content and plan events to grow our brand recognition and awareness!
How long have you worked there and how has your role progressed in that time?
I have been working with Transplant Systems for nearly a year, when I first started I focused mostly on content creation for social media, video editing and website management. I implemented my design skills to develop Transplant System’s first Product Catalogue, which we have continued to build upon and is now up to its 4th edition! I’ve managed around 10 expos and conferences in 2023-24 (plus, those monthly Trade Days!), I also spoke at one of these events to highlight the benefits of social media marketing for nurseries and to encourage our customers to collaborate with us online! It’s been a huge first year, I’ve gained so much more confidence in my role and look forward to continuing to grow from here.
What do you enjoy most about working in horticulture?
Outside of work I enjoy being outdoors and gardening, so it is great to come to work and have those elements of plants and nature with you everyday! It also has been fascinating to learn more about AI technology and how those types of products are now being used to help growers become more efficient!
Who has inspired you on your journey?
My colleagues at Transplant Systems are so passionate and knowledgeable about the horticulture industry, I draw a lot of inspiration from them.
What is a typical day like for you?
Every day is quite different! On a typical day I usually start by checking in on our social media platforms and then I’ll spend time developing content, designing graphics or planning campaigns for upcoming product launches. Afternoons might involve planning for upcoming industry events or brainstorming ideas for new marketing strategies.
Why should more young people choose horticulture as a career?
I have found Horticulture to be a really exciting field to work in, as it’s a combination of nature, science and technology! There are plenty of opportunities within our industry, whether it’s a hands-on role within a nursery or working with an automation company like Transplant Systems.
What is the best piece of career advice you’ve received on your journey?
The best piece of career advice I’ve received is that ‘we are forever a student: always learning’. Horticulture is ever changing, so I believe it’s important to stay curious and learn from those around you.
Are you studying/have you studied a horticultural course?
No, I come from a background in Commercial and Retail Construction and completed my Diploma of Social Media Marketing to have skills that are transferable for horticulture and other industries!
Tell us a bit about you; what you enjoy doing outside of work?
Outside of work, I’m a practicing yoga teacher and dog mum to Chai my Moodle! In the summer, I love going camping and in the winter, you’ll find me snowboarding at Falls Creek.
